Nobody hires a consultant on impulse. A prospect hears your name from a colleague, then looks you up. They read your website for two or three minutes and decide whether you sound like someone who understands their problem. If the site is thin, generic or out of date, the referral cools off before you ever hear about it.
Most consulting websites fail the same way. They list services in vague language ("we deliver tailored solutions"), show stock photos of handshakes and say nothing a competitor could not also say.
I'm Aldrian Loyola, a web developer in the Philippines. I build websites for professional firms where the main product is expertise.
What a consulting website has to do
Say exactly who you help and with what
"We help mid-sized manufacturers in Luzon pass their ISO audits" does more than a paragraph about excellence. Specific wording tells the right prospects they are in the right place.
Prove you know the work
Articles, guides, case examples and frameworks show how you think. A prospect who has read two useful pieces already trusts you before the first call.
Show the people
Clients hire individuals. Consultant profiles with real photos, credentials and experience matter more than any slogan.
Make the first step small
A full proposal request is a big ask. A fifteen-minute consultation, a short assessment or a downloadable checklist is easier to say yes to.
Pages I usually build for a consulting firm
- Home. Who you help, the problems you solve and one clear call to action.
- Services. One page per service, each describing the problem, your approach, what the client receives and how long it takes.
- Industries. If you serve specific sectors, a page for each.
- Case examples. The situation, what you did and the result, anonymised where needed.
- Insights. Articles your team can publish themselves.
- Team. Profiles, credentials and affiliations.
- About. History, values and how you work.
- Contact and consultation booking. A short form, or a calendar where prospects choose a slot.
Features that help consultants
Consultation booking
A calendar connected to your schedule, so prospects book a call without email back-and-forth. See booking systems.
Lead capture with a useful download
A checklist, template or short report offered in exchange for an email address, with a clear consent line.
Insights your team can publish
A simple editor for articles, with categories by topic or industry. I build this on WordPress when your team will publish regularly.
Speaking and training pages
Seminars, workshops and public training schedules with a registration form.
Client area
A login where clients download reports and documents, if your work calls for it.
Related work
- National Business Concepts: a full website revamp for an accounting and consulting firm in Oklahoma City. The new structure presents three service lines clearly, accounting, consulting and training, along with team, workshops, blog and contact pages.
- Origin Code Technology: design and WordPress development for a software and staffing company that had to look as capable as the work it sells.
- Lakeside Smile Studio: a sixteen-page professional practice site with accessible forms and strong test results.
Writing that sounds like a consultant, not a brochure
I am a developer, not a copywriter, but I have learned what works on these sites and will help shape your text:
- Lead with the client's problem, not your history.
- Replace adjectives with specifics: numbers, timeframes, named methods.
- Use the words your clients use, not internal jargon.
- Keep paragraphs short. Prospects scan before they read.
- End every page with one next step.
If you have a writer, I work with their copy. If not, I can polish what you draft.
For Philippine consultancies
- Credentials matter. Licences, accreditations, memberships and affiliations should be visible, with licence numbers where relevant.
- Corporate clients check carefully. Company registration details, office address and a landline or official email address add credibility.
- Referrals dominate. The site's job is often to confirm a referral, so the person who was recommended should be easy to find by name.
- Data privacy. Forms and downloads need a clear privacy notice and consent wording. See Data Privacy Act compliant websites.
How a project runs
- Discovery. Your clients, your services and what a good inquiry looks like.
- Sitemap and fixed quote, in writing.
- Design preview of the key pages on a real link.
- Build, with the insights section and forms set up.
- Content. Loaded by me from your documents, or by your team with a short guide.
- Testing and launch.
- Handover and support.
A firm website of six to ten pages usually takes two to four weeks once content is ready.
Related pages
If your practice is closer to one of these, see accounting firm websites or law firm websites.
Tell me about your practice
Share what you do and who your best clients are. I will reply with a suggested structure and a fixed quote. Start a project or send a message.
