WooCommerce store
Artic Flex
Ongoing WordPress and WooCommerce work for a live krill oil store: a design revamp, security updates, WooCommerce care and a theme upgrade that moved the whole site from PHP 7.4 to PHP 8.4.
- WordPress
- WooCommerce
- Flatsome
Web and WordPress developer, Philippines
Websites that win customers.
I design and build custom websites, WordPress plugins and WordPress themes for businesses in the Philippines and abroad. Every project is hand-built, fast and shaped around one goal: turning visitors into inquiries and sales.
Top Rated on Upwork with 100% Job Success
Artic Flex · WooCommerce store
Case study: Artic Flex5+
Years building for the web
20+
Websites delivered for real clients
100%
Job Success score on Upwork
Top Rated
Upwork freelancer status
Selected work
Proof, not promises.
Websites, WordPress plugins and online stores I designed and built. Every case study shows the screens, the work and the measured results, so you can judge for yourself.
WordPress plugin
Jibong Purr-tection
A free WordPress security plugin listed on WordPress.org: a firewall, a malware scanner and friendly two-factor login in one, guided by Jibong, a very serious tuxedo cat. No premium tier and no account; everything runs on your own server.
- PHP
- WordPress
- JavaScript
Brand and website
Orla Veterinary Care
A bold brand and an app-like website for Orla, a modern vet clinic in Denver: a live time-slot booking widget, prices shown upfront and a preview of the clinic's pet app.
- Brand identity
- HTML
- CSS
What I do
Built to bring in business.
Websites and WordPress are my main work. Stores, ongoing care and the occasional web app come from the same developer, held to the same standard.
Custom-coded websites
Custom-coded, mobile-responsive websites built from scratch with HTML, CSS, and JavaScript. No bloated templates.
- Custom-coded websites
- Business websites
- Responsive interfaces
- Front-end development
- Landing pages
- Website performance
What you get
- Custom HTML, CSS, and JavaScript, hand-coded around your business, not a template
- Fully responsive design that works on desktop, tablet, and mobile
- Lightweight code for fast load times and clean Core Web Vitals
- Clear, maintainable structure that is easy to update down the line
- Page titles, descriptions, and clean URLs so search engines understand each page
The result
A site that loads fast and looks right on any device
Custom-coded websites
Website development
Custom-coded, mobile-responsive websites built from scratch with HTML, CSS, and JavaScript. No bloated templates.
- Custom HTML, CSS, and JavaScript, hand-coded around your business, not a template
- Fully responsive design that works on desktop, tablet, and mobile
- Lightweight code for fast load times and clean Core Web Vitals
Custom WordPress development
WordPress plugins & themes
Custom WordPress plugins and themes written to WordPress coding standards: lean, secure and built for exactly what your site needs.
- A custom plugin or theme built around your requirements, not a bundle of settings you will never use
- Code written to WordPress coding standards, with sanitized input, escaped output and capability checks
- A settings screen your team can understand, and clear documentation
WordPress, WooCommerce, Shopify
WordPress & eCommerce
WordPress builds, theme customization, and Shopify or WooCommerce store setup, products, and support.
- WordPress builds: page structure, theme setup, and layout development
- WooCommerce and Shopify store setup, product uploads, and categories
- SEO-friendly product listings and store content
Ongoing care
Maintenance & fixes
Need a bug fixed or a page tweaked? I handle ongoing maintenance, speed optimization, and front-end fixes fast.
- Front-end bug fixes: broken layouts and cross-browser issues
- WordPress maintenance: plugin updates, backups, and security checks
- Speed optimization and Core Web Vitals improvements
Custom web apps
Web app development
Client portals, dashboards and booking systems for when a website needs to do more. A small part of my work, taken on selectively.
- A typed TypeScript and React front end that works well on phones and desktops
- Back end and database on Cloudflare Workers, D1 or Supabase, sized for your needs
- Sign-in, roles and the security basics done properly from day one
Skills and stack
The toolkit behind the work.
The languages and platforms I use every week to build websites, WordPress plugins, themes and stores.
Showing WordPress and PHP, 01 / 06
01
WordPress and PHP
Custom plugins, custom themes and block-ready templates, written to WordPress coding standards.
Process
A clear process, no surprises.
You always know what is happening, what comes next and what it costs.
01
Discovery
A short call about your business, your customers and what the website has to achieve. You get a written scope, timeline and fixed quote before anything starts.
02
Design
You see the look, the structure and the key pages early, on a real preview link, while changes are still quick and inexpensive.
03
Build
I build in small, working steps and share progress as pages and features land, so you are never left guessing.
04
Launch and support
I test on real devices, handle the launch and stay on hand afterward for updates, fixes and improvements.
Client feedback
Clients say it better.
Excerpts from client reviews on my Upwork profile.
“Nice work and good turnaround. Will use again.”
Journal
Notes on building better websites.
Practical articles on speed, SEO, WordPress and running a business website.
Website planning5 min read
Affordable website packages for catering businesses in the Philippines
Plan a Philippine catering website with clear peso packages, event examples, coverage, and useful quotation requests.
Read article
Website planning5 min read
How much does a home bakery website cost?
Separate a bakery information website from online ordering and understand the cost of product content, updates, and optional features.
Read article
Website planning5 min read
How to show café menus, Wi-Fi, and parking details clearly
Present the practical café details visitors ask about without promising facilities or conditions your team cannot guarantee.
Read articleFree resources
Guides and tools you can use today.
Step-by-step checklists and templates for running a faster, safer business website. Free, no sign-up.
Tool
Google snippet preview tool
Type a page title and meta description and see roughly how they could look in Google search results, with length checks and copy-ready meta tags.
View
Guide
The WordPress speed checklist
A step-by-step checklist to find and fix the most common causes of a slow WordPress site, in the order that usually gives the biggest wins.
Read
Guide
Set up Google Search Console in 15 minutes
How to verify your website in Google Search Console, submit your sitemap, and read the three reports that matter most for a small business.
Read
FAQ
Straight answers.
Mostly websites and WordPress: custom business websites, custom WordPress plugins, custom themes and WooCommerce stores. I also speed up, fix and maintain existing sites, and take on a small number of web app projects.
Yes. I add features, fix bugs and speed things up on existing sites, from WordPress and WooCommerce to hand-coded and React codebases. I start with a short review so you know what is worth fixing first.
It depends on scope. After a short conversation about what you need, you get a written quote with a fixed price, a timeline and a clear list of what is included, before any work starts. Plugins, themes and stores are quoted the same way.
Me. You work directly with the developer doing the work, not an account manager, and you get clear updates as the project moves forward.
Yes. I handle WordPress core, plugin and theme updates, backups, security checks, speed improvements and small content changes. Ask about it when we talk and I will suggest an arrangement that fits.
Have a project in mind?
Tell me what you want to build or what needs fixing. You get honest advice and a clear next step, usually within one business day.