Your website might have been great when it launched. But design trends change, phones get bigger and smaller, your business grows and your old site starts to feel like it belongs to a different company. Visitors notice. An outdated site makes people wonder whether you're still in business, or whether your services are as old as your design.
I'm Aldrian, an independent developer and designer. I redesign websites for businesses that have outgrown their old sites.
Redesigns I've done
I did a full WordPress revamp for National Business Concepts, an accounting and consulting firm in Oklahoma City. The firm needed a website that explains what they do at a glance, introduces the people behind the work and makes it easy for new clients to get in touch. I rebuilt it with clear navigation, a services section for accounting, consulting and training, a team page showing every role and a responsive contact block.
For Artic Flex, a live WooCommerce store, I refreshed the design as part of ongoing work that also included security updates, WooCommerce care and an upgrade from PHP 7.4 to PHP 8.4, all without breaking checkout, subscriptions or affiliates.
Signs your website needs a redesign
- It looks dated next to your competitors
- It's hard to use on phones
- It's slow, even after quick fixes
- Visitors can't quickly tell what you do
- You get few inquiries from it
- Your services, team or brand have changed
- Updating it is painful
- You're embarrassed to send people to it
A redesign is more than new colors
A good redesign improves how the site works, not just how it looks.
Clearer message
What you do, who it's for and why you're a good choice, stated plainly at the top of the home page.
Better structure
Navigation that matches how visitors think. Services grouped logically. Important pages one click away.
Stronger calls to action
An obvious next step on every page, like requesting a quote or booking a call. See lead generation websites.
Real proof
Projects, photos, team profiles, credentials and genuine testimonials used with permission.
Mobile first
Designed for phones from the start, then expanded to larger screens.
Speed
A lighter build that loads quickly, especially on mobile data.
Accessibility
Readable text, good contrast, keyboard support and clear forms.
Keeping what you've earned
Your old website isn't worthless. It has content that ranks, URLs with backlinks and pages that visitors already find. A careless redesign can throw all that away. I protect it:
- Crawl and benchmark the current site first
- Keep URLs where possible, and redirect any that change
- Carry over titles, descriptions and structured data
- Keep or improve your best-performing content
- Monitor Search Console after launch
More on migrations without losing SEO.
Redesign or rebuild?
Sometimes a redesign means a fresh look on the same platform. Sometimes the platform itself is the problem: a heavy page builder, an abandoned theme or an outdated CMS. In that case, the redesign is a good moment to rebuild on a clean custom theme or move to a faster setup. I'll recommend what makes sense.
Design process
1. Review
What works, what doesn't and what your analytics and customers tell us.
2. Plan
Pages, structure, content and goals agreed before design starts.
3. Design
Key pages designed first, so you can give feedback on the direction early. See UI/UX design.
4. Build
The full site built as clean, fast code, shared on a preview link.
5. Content
Existing content moved and improved. New content added where needed.
6. Test and launch
Every page checked on phones and desktops, redirects tested and the site launched carefully.
Common redesign mistakes
Redesigning for the owner, not the customer. Your favorite color matters less than whether visitors find what they need.
Changing URLs without redirects. Rankings drop.
Removing content that ranks. Check before you cut.
Adding heavy effects. Animations and sliders that slow the site undo the benefits.
Launching without testing forms. A beautiful site with a broken contact form is worse than the old one.
Measuring whether the redesign worked
A redesign should improve results, not just looks. Before launch, I record a few baseline numbers: inquiries per month, key page speeds, mobile usability and search impressions for your main pages. A few weeks after launch, we compare. If something underperforms, we know exactly where to look, and small adjustments based on data usually follow.
Content often matters more than design
Many redesigns focus on visuals and leave tired content untouched. Rewriting your home page headline, tightening service descriptions and adding real proof often makes a bigger difference than any new color palette. I'll help you review and improve the words, or work with your copywriter.
What it usually costs
It depends on the number of page designs, content work and whether the platform changes. You'll get a fixed quote after I've reviewed your current site.
How we'd work
- Send me your site and tell me what frustrates you.
- I review and recommend an approach.
- You get a quote with scope, timeline and fixed price.
- I design key pages and refine them with you.
- I build the full site on a preview link.
- We launch, and I monitor search performance after.
Let's give your website a fresh start
Send me your website address. I'll reply with honest suggestions and a fixed quote.
