Agencies and freelance designers run into the same wall. You can win the project and design it well, but the build needs a developer you can rely on, and hiring one full time does not make sense for uneven workloads.
White-label development solves that. I work as your behind-the-scenes developer. Your client deals with you. The work goes out under your name.
I'm Aldrian Loyola, a WordPress developer in the Philippines. I have built and maintained WordPress and WooCommerce sites for businesses in the United States, Australia and the Philippines, and my own security plugin is listed in the official WordPress.org directory.
How white-label work with me runs
You stay in front
I do not contact your client, add my name to the site or mention the project publicly. If you want me in client calls as part of your team, I can join under your brand.
Clear scope, fixed price
You send the designs or the brief. I reply with questions, then a fixed quote and a delivery date. You can price the project for your client with confidence, because my cost will not move.
Your tools
I work in whatever you already use: your staging server, your Git repository, your project board, your Slack. If you have none of those, I provide a private staging site and a simple written update routine.
Your standards
Your naming conventions, your preferred theme or starter, your plugin list, your hosting. If you have a build checklist, I follow it. If you do not, I use mine and share it.
Confidentiality
I sign a non-disclosure agreement on request. Work done for you does not appear in my portfolio unless you say it may.
What I build for agencies
Design to WordPress
Figma, Adobe XD, Sketch or PDF designs turned into a responsive WordPress site that matches the design closely, with templates and blocks the client can edit. See turning a design into a website.
Custom themes and block patterns
Lean themes built for the project instead of a heavy multipurpose theme, with patterns for the layouts the client will reuse.
Custom plugins
Features no existing plugin handles well: custom post types, calculators, integrations with CRMs and payment gateways, and WooCommerce extensions. See custom plugin development.
WooCommerce
Store builds, checkout customization, payment and shipping setup, and performance work.
Fixes, speed and security
The inherited sites nobody wants to touch: slow, outdated, hacked or broken after an update.
Maintenance retainers
Monthly updates, backups and small changes for your client sites, so you can sell care plans without doing the work yourself.
The standard I work to
- Origin Code Technology: visual design and a WordPress build for a software and staffing company.
- National Business Concepts: a full WordPress revamp for an accounting and consulting firm in Oklahoma City, with services, team and contact pages.
- Artic Flex: a design refresh and a move from PHP 7.4 to PHP 8.4 on a live WooCommerce store, proven on staging, with 357 live pages checked afterward.
These are my own client projects, shown with permission. Agency work stays private.
Why agencies use a developer in the Philippines
Cost that protects your margin. You get experienced development at a rate that leaves room for your own fee.
Time zone advantage. For agencies in the United States and Europe, work moves forward overnight. For Australia and Asia, our working hours overlap.
Clear English. Briefs, updates and handover notes are written plainly, so nothing is lost.
One accountable person. Not a pool of developers you have never spoken to. The person you brief is the person who builds.
What I need from you to start
- Final or near-final designs, or a clear written brief.
- The content, or a note on who will supply it and when.
- Access to staging and hosting, or a request that I set them up.
- Your deadline and any fixed milestones.
- Any standards, starter themes or plugin preferences.
What you receive at handover
Clean code in your repository, a staging and live site that match, and a short note listing anything the client should know.
A typical first project
Most agencies start with one small job: a landing page, a fix or a single template. It lets you see how I communicate and what the code looks like before you trust me with a full site. If it goes well, we agree on a simple way of working for the next ones.
Let's talk about your next build
Tell me what you have coming up. I will reply with questions and a fixed quote, usually within one business day. Start a project or send a message.
