People don't buy jewelry on impulse from a blurry photo. Whether it's an engagement ring, a gift of pearls or a gold necklace for a milestone, buyers want to see details, understand materials and feel sure they're dealing with a trustworthy seller. A refined, honest website builds that confidence before they visit or message you.
I'm Aldrian, an independent web developer in the Philippines. I build websites for jewelry stores, pearl sellers, gold and silver shops, custom and bridal jewelers and handmade jewelry brands. A starter site begins at ₱6,000 a year, all-in, with your domain and hosting for the first year.
What jewelry buyers look for
Beautiful, accurate photos
Close-ups on a clean background, photos on a hand or neck for scale and true-to-life colors. Over-edited photos lead to disappointment.
Materials and details
Metal type and purity, such as 18k gold or 925 silver, stone type and size, pearl type and dimensions. Be precise and truthful.
Sizing
Ring size guides, chain lengths and bracelet sizes, with simple instructions for measuring at home.
Prices or price ranges
Many buyers want a ballpark. Starting prices or ranges work well, especially for custom pieces.
Trust and aftercare
Your store's history, certificates where applicable, warranty, resizing, cleaning and repair services, and your return or exchange policy.
Showroom and contact
Address, appointment booking for consultations and secure messaging.
How the four-page starter fits a jewelry business
The ₱6,000 package includes up to 4 pages:
- Home: an elegant first impression, signature pieces and an "Inquire" button
- Collections: pieces grouped by type, with materials and prices
- Custom and services: custom design process, bridal, resizing and repairs
- Visit and contact: showroom, appointments, inquiry form and messaging links
Extra pages, such as bridal or a page per collection, are ₱1,500 each.
What's included in the ₱6,000 package
- Up to 4 hand-coded pages
- A .com or .net domain and hosting for the first year
- Mobile-friendly layout with sharp, fast product photos
- An inquiry or appointment request form
- Basic SEO setup
- 3 revision rounds
- Ready in 5 to 7 business days after I receive your content
Full details are on the ₱6,000 package page.
Design that feels premium
Jewelry websites should feel calm and refined: generous white space, elegant typography, restrained colors and photos that do the talking. No cluttered sliders or flashing promos. A clean design makes your pieces look more valuable.
Selling online, safely
The starter package doesn't include online checkout. For high-value jewelry, many buyers prefer to inquire, ask questions and confirm details before paying, so an inquiry-based catalog fits well. When you're ready for a full store, see my e-commerce page. For high-value orders, make payment instructions clear and only share bank details through official channels to protect customers from impostors.
Custom and bridal jewelry
Custom work is where your website can shine. Explain your process from consultation to sketch, materials, deposit, crafting time and pickup. Show past custom pieces with permission. An inquiry form that accepts reference photos and budget ranges helps you respond with something useful.
Getting found
People search "custom engagement ring Manila," "South Sea pearls Philippines" or "gold jewelry store Cebu." The basic SEO setup gives your pages focused titles and descriptions, adds structured data for your store and keeps the site fast. Clear product names with material and stone details help each piece match what people search for.
Common mistakes on jewelry websites
Edited photos that misrepresent pieces. Disappointed buyers return items and leave bad reviews.
Missing material details. Buyers need metal and stone information.
No sizing help. Ring sizes are a common source of problems.
No trust signals. Explain warranties, certificates and aftercare.
Cluttered design. Busy layouts make fine jewelry look cheap.
Protecting your customers from scams
Fake accounts sometimes copy real jewelry stores to take payments. Your website can help: list your official social accounts, phone numbers and payment channels, and tell customers you'll never ask for payment through personal accounts. It protects your buyers and your reputation.
What to prepare
- Logo and brand style
- Product photos, materials, sizes and prices
- Custom process and past custom pieces with permission
- Warranty, resizing, repair and return policies
- Showroom details and contact information
Gifts and occasions
Many jewelry purchases are gifts for anniversaries, graduations, Christmas, Valentine's Day and Mother's Day. A gift guide section, with pieces grouped by occasion and budget, helps unsure buyers choose and gives you a reason to update the site before each season.
How it works
- Send the request form on the ₱6,000 package page.
- I reply with a checklist and a start date.
- You send your content.
- I build your site and share a preview.
- You review, with three revision rounds.
- We launch on your domain.
Ready to show your pieces properly?
Send a few details on the package page. If you need a full online store, I'll send a custom quote.
