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Aldrian

Brand and website

Saltmarsh Animal Hospital

A coastal brand and full-service website for Saltmarsh Animal Hospital in Charleston: tabbed services, an urgent-care bar, a patient portal preview and appointment requests.

Category
Brand and website
Built with
Brand identity, HTML, CSS, JavaScript, Cloudflare Workers

Results at a glance

  • 100Lighthouse accessibility
  • 100Lighthouse best practices
  • 0Layout shift (CLS)

Lighthouse scores measured on desktop, November 9, 2026. Scores vary a little between runs. Check it yourself on PageSpeed Insights(opens in a new tab)

Saltmarsh Animal Hospital website on desktop and phone

The challenge

The brief I set: a full-service animal hospital offers a lot, from wellness to surgery to urgent visits. The site had to show all of it without feeling like a hospital directory, and make the urgent path obvious.

What I worked on

  • 01

    Sun-and-water logo and coastal palette

  • 02

    Art-directed photography

  • 03

    Accessible tabbed services with keyboard support

  • 04

    Urgent-care bar and patient portal preview

  • 05

    Appointment request form with day picker

Implementation

I designed a sun-over-water mark in a rounded tile with a warm serif wordmark, and a sand, teal and clay palette drawn from the Lowcountry. The site is hand-written HTML, CSS and JavaScript with keyboard-accessible tabs (arrow keys, roving focus) for four service groups, an urgent-care bar, a patient portal preview designed as a real dashboard and an appointment form. Photography was art-directed and generated to match, and it is served from Cloudflare Workers with responsive images.

Outcomes

  • Four service groups in one compact, tabbed section
  • Lighthouse 100 for accessibility and best practices
  • Urgent visit details visible on every screen size

Gallery

  • Homepage
  • Logo and brand
  • Every service, one place
  • Patient portal preview
  • Mobile layouts

More work

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